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Objective
Awareness
Deliverables
1x Reel & 1x Photo
Platform
Location
Cannon Beach
The Ask & The Idea
1
The Ask
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HEST wanted premium awareness to make a dog bed feel like gear, not a pet accessory. The goal was top-of-funnel attention from outdoor + lifestyle pet parents while positioning their Large Dog Bed as a durable, design-forward recovery setup.
2
The Idea
Cannon Beach, Oregon with Apache + Delta
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We shot at Cannon Beach with Apache + Delta to tell a simple story: adventure all day, recover for real. Rugged coast visuals set the premium tone, then we showed real-use comfort as the proof point.
Deliverables
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1x Reel
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1x Photo for Product Page
Results
Views: 1.2M
Likes: 61K
Saves: 1.3K
Comments: 186
1.2M views + strong intent signals (saves/comments) plus downstream brand reuse on PDP.
Next Campaign Idea
To extend performance, we'd build a 3-part series:
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Problem → solution (reach)
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Field test (trust + retention)
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FAQ (conversion)
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